Chapter 2 Reading Notes

Chapter 2 Reading Notes - Chapter 2 Reading Notes: The...

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Chapter 2 Reading Notes: The Model of Strategic Communication 1. Strategic Communication in 4 Areas a. Situation Knowledge b. Goal Setting c. Communication Competence d. Anxiety Management 2. Values and Ethics a. The principles that people or organizations strongly believe in 3. Organizational Structure a. Virtual Organization—structured through telecommunications b. Tall Organizations—have a large number of hierarchical levels c. Flat Organizations—have few hierarchical levels i. A shorter chain of command allows for faster movement of messages throughout the organization 4. Organizational Learning a. Adaptive learning b. Understanding organizational values c. Developing specific knowledge of the organization d. Observing successes and failures 5. Politics a. Negative and destructive behaviors that should be avoided or b. Important aspects of communication that must be accounted for in a strategic communication plan 6. Communication Climate a. Supportiveness b. Participative Decision Making
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Chapter 2 Reading Notes - Chapter 2 Reading Notes: The...

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