Chapter 15 Reading Notes

Chapter 15 Reading Notes - Chapter 15 Reading Notes:...

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Chapter 15 Reading Notes: Persuasive and Special Presentations 1. Functions of Persuasive Presentations a. Reinforce the listeners’ beliefs, attitudes, or values i. Maintain the status quo by reinforcing audience members’ decisions, actions or opinions, especially if the presenter believes that they are under attack or are in danger of being changed b. Refute or disprove an idea or belief held by the listeners i. Show listeners that a belief, event, or situation is misunderstood or misconceptualized so that the audience will accept a new or different interpretation of it c. Change the listeners’ beliefs, actions, or values i. One step further than refuting existing beliefs or values; speaker attempts to redirect the course of the listeners’ thoughts or behavior d. Call the listeners to action i. Identifies the problem or shortcoming that exists, demonstrates that the problem has not been solved or that no attempt is being made to solve it, and then the speaker presents his proposed solution and
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This note was uploaded on 09/20/2009 for the course BUAD 14666 taught by Professor Robynwalker during the Fall '09 term at USC.

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Chapter 15 Reading Notes - Chapter 15 Reading Notes:...

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