HowarSchultz - Serves 15 million people a week Gained 25%...

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Howard Schultz
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Beginning Years Grew up in Brooklyn Poor Family Attended Northern Michigan University on a football scholarship Manager of U.S. operations for Hammarplast
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How Schultz got to Starbucks 1981 he traveled to Seattle to check out the popular coffee bean store Starbucks bought a lot of Hammarplast coffee makers at the time Loved the company and left Hammarplast to become Director of marketing and operations in 1982
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Schultz’s Idea While in Italy, Schultz took interest in opening a coffee bar 200,000 coffee bars in Italy that also served as meeting places Starbucks owners didn’t like Schultz’s idea because they didn’t want to get into the restaurant business.
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Il Giornale Started Il Giornale (the daily newspaper) Very successful After a year he bought Starbucks for $3.8 Million Started to rapidly expand in the ‘90s
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Starbucks’ Growth Went public in 1992 Has about 4,000 stores in 25 countries
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Unformatted text preview: Serves 15 million people a week Gained 25% in stock value in the past year Employee Care All employees working at least 20 hours a week get comprehensive health coverage including coverage for unmarried spouses. Introduced an employee stock-option plan. This boosted loyalty and led to low worker turnover. Schultz said “I wanted to build the kind of company that my father never got a chance to work for, in which people were respected." His Influences Italian coffee bars His father McDonald’s Other Business Venture Bought the Seattle Supersonics for $250 million. Gave Orin Smith the label of CEO so that Schultz can focus on global strategies for Starbucks, He believes that his company is just getting started. Work Cited www.myprimetime.com/work#259057 www.usnews.com/.webloc www.forbes.com/.webloc...
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This note was uploaded on 04/02/2008 for the course HRM 479 taught by Professor Roberson during the Spring '08 term at Eastern Michigan University.

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HowarSchultz - Serves 15 million people a week Gained 25%...

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