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advertising - The Development of the Advertising Industry...

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The Development of the Advertising Industry Advertising : Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. – American Marketing Association
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A Short History of Advertising Early Advertising 3000 B.C.: Babylonian merchants hired barkers to shout out goods and prices at passersby The Romans wrote announcements on city walls By 15 th century, Siquis —pinup want ads for all sorts of products and services(more art involved) —common Tradespeople promoted themselves with shopbills , attractive, artful business cards. 1625: first newsbook containing ads, The Weekly News , printed in England
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The Development of the Advertising Industry The Birth of Consumer Culture Industrialization of the 1800s led to move away from small shops and personal sales towards standardized factory goods and standardized mass messages People began purchasing products not just to satisfy an operational need, but also to adopt a persona as part of modernization
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The Development of the Advertising Industry The Growth of Brand Names Brand name – a word or phrase attached to a product for promotional purposes Distinguishes products from one another in the field Provides geographic stability for a product Connects product directly to advertising
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This note was uploaded on 09/21/2009 for the course MC 2000 taught by Professor Freeman during the Spring '08 term at LSU.

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advertising - The Development of the Advertising Industry...

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