AEM_335Forever_Fresh_version2 - MarcPol, I nc. ForeverFresh...

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MarcPol, Inc. Michael Alfaro Claudia Castelino Jack Castle Chris Orapello Sarah Watterson ForeverFresh ForeverFresh TM TM     Tomatoes Tomatoes
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MarcPol, Inc. Michael Alfaro Claudia Castelino Jack Castle Chris Orapello Sarah Watterson
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MarcPol, Inc. Michael Alfaro Claudia Castelino Jack Castle Chris Orapello Sarah Watterson Why Tomatoes? Currently, 40% loss exists 5% at the farm level: stealing, bad handling during harvesting process 20% shipping process, trucks are not refrigerated leading to spoilage, packaging poor 15% at the retail level, crop takes time to sell
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MarcPol, Inc. Michael Alfaro Claudia Castelino Jack Castle Chris Orapello Sarah Watterson How will we create value? Forecast crop loss to be reduced to 10% loss overall: Increase hardening during transportation, reducing 18% of the loss Another 12% will stem from elimination of loss due to spoilage
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MarcPol, Inc. Michael Alfaro Claudia Castelino Jack Castle Chris Orapello Sarah Watterson Market Share of FlavorFresh TM TM At wholesale level Indian tomato industry has approximately 7,000,000 tons MarcPol expects to capture 15% of the market
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MarcPol, Inc. Michael Alfaro Claudia Castelino Jack Castle Chris Orapello Sarah Watterson Synopsis of Profits Adj. Total Revenue: INR 9,840,285,000 - Expenses*: INR 1,751,520,000 - Advertising Costs: INR 100,000 + Quality Premium: INR 437,346,000 + Processing Revenue: INR 1,365,600,000 _______________________________________ Net Profit INR 9,891,611,000 * Expenses: Fixed costs of processing seeds, Compensation to farmers including variable farming expenses Joint Venture [80:20 split with transport company]: INR 7,913,288,800
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Michael Alfaro
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AEM_335Forever_Fresh_version2 - MarcPol, I nc. ForeverFresh...

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