Project ideas - Marketing Project Ideas Described in a...

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Marketing Project Ideas – Described in a problem/solution way 1. Problem: Have you ever gone into a department store (or any store for that matter) and tried on a shirt but wanted it in a smaller size? You then go to the customer service desk and ask if they have it in whatever size you need. You wait a minute and the salesperson looks on their computer and they do indeed have your size. You then ask- where is it? Of course, they are unable to tell you… this product will solve this! Solution: Currently most clothing has barcodes/has tiny chips built into a tag somewhere on it to prevent theft. The idea here is to incorporate some sort of ‘GPS’ type system into this. This way when you go up to that salesperson they could bring up on their computer a sort of “google maps” version of their floorplan and be able to pinpoint where EXACTLY that item is Why this is great: Personally I have often not bought items from stores SOLELY because the salesperson couldn’t find the item. With this device this would literally NEVER be a problem again. This product could be used not only in clothing stores (think Nordstrom, Forever 21,
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Project ideas - Marketing Project Ideas Described in a...

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