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Unformatted text preview: CORNELL Wansink 2005©--3 Step 2. Collect Primary Data • A. Qualitative Data 1. Interviews One-on-one (Laddering) Inside Sources 2. Focus Groups...
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This note was uploaded on 09/23/2009 for the course AEM 3440 taught by Professor Wansink,b. during the Fall '07 term at Cornell University (Engineering School).
- Fall '07