7.__Research_Qual____worksheet

7_Research_Qual_ - CORNELL Wansink 2005©-3 Step 2 Collect Primary Data • A Qualitative Data 1 Interviews One-on-one(Laddering Inside Sources 2

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CORNELL Wansink 2005©--1 7. Research -- Qualitative P rofessor Brian Wansink
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CORNELL Wansink 2005©--2 Step 1. Look for Secondary Data A. Internal (Company) Sources B. External Sources
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Unformatted text preview: CORNELL Wansink 2005©--3 Step 2. Collect Primary Data • A. Qualitative Data 1. Interviews One-on-one (Laddering) Inside Sources 2. Focus Groups...
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This note was uploaded on 09/23/2009 for the course AEM 3440 taught by Professor Wansink,b. during the Fall '07 term at Cornell University (Engineering School).

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7_Research_Qual_ - CORNELL Wansink 2005©-3 Step 2 Collect Primary Data • A Qualitative Data 1 Interviews One-on-one(Laddering Inside Sources 2

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