This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: CORNELL Wansink 2005©--3 Step 2. Collect Primary Data • A. Qualitative Data 1. Interviews One-on-one (Laddering) Inside Sources 2. Focus Groups...
View Full Document
- Fall '07
- Qualitative Research, participant observation, Professor Brian Wansink, A. Qualitative Data