Branding_Strategy_workshop - you You can frame your...

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AEM 4480 Food Merchandising Spring 09 Dr. Debra Perosio Workshop 1: Evaluating Branding Strategies Feb. 17, 2008 You will be placed in a group of 4 to evaluate a branding strategy for a specific retailer. You will be assigned the retail store to evaluate. Please develop a 7 minute (no longer) presentation on the branding strategies of the retailer assigned to
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Unformatted text preview: you. You can frame your presentation around the overall branding strategies followed by the retailer. You should select and explain one strategy that you believe best fits your retailer from the following: price, fashion, selection, speed, convenience. Please give several examples (pictures are great) of how the retailer executes on this strategy....
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