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Homework_2_grading_guideline

Homework_2_grading_guideline - AEM 4480 Homework#2 Grading...

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AEM 4480 Spring ‘09 Homework #2 Grading Sheet Part I: Brand Footprint (40 points total) Core Values: (10 points): must include three core values and explain why they are appropriate for their store Personality (10 points): must include three personality “traits” and explain why they are appropriate for their store Essence: 5 points, must convey in a short sentence (or few words) the core values and personality Positioning Statement: 10 points, must confirm to the format presented in class by Patti Mandel and contain all of the elements Cohesiveness of overall response: (10 points) the brand footprint must “hang together”…all elements must reinforce each other to create an overall brand
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