homework_3_Creating_a_Private_Label_Program

homework_3_Creating_a_Private_Label_Program - AEM 4480 Prof...

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AEM 4480 Spring ‘09 Prof Perosio HOMEWORK #3 Developing a Private Label Program Due March 12, 2009 in class Most supermarkets today have a private label program. Some are more developed than others, in fact some retailers are using their private label program as a point of difference among the competition. Your task is to develop a line of private label products for the supermarket that you are developing. Specifically you will need to do the following: 1. Research private label trends. Our class session will help you get started but you should seek out 3-4 additional sources for general and specific information about private label growth and development. This research can focus specifically on private label or on a supermarket chain(s) that has(have) been highlighted because of their private label program. Your sources should be current from articles etc dated between 2000- 2009. 2. Do some applied research. You should go to a store in Ithaca similar to what you are building and research their private label program. After
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This note was uploaded on 09/23/2009 for the course AEM 4480 taught by Professor Perosio, d during the Spring '09 term at Cornell University (Engineering School).

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homework_3_Creating_a_Private_Label_Program - AEM 4480 Prof...

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