homework_3_grading_guide - AEM 4480 Prof Perosio Spring `09...

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AEM 4480 Spring ‘09 Prof Perosio HOMEWORK #3 Developing a Private Label Program Grading Guide Quality of research: must have 3-4 RELEVENT articles (10 points) Focus of research: must focus on PL growth and development EITHER on PL in general OR on a specific supermarket’s PL initiatives (15 points) Review of store’s PL program (10 points) Brand footprint for PL line (10 points) Positioning statement for the new private label line (10 points) (must be in proper format) and
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This note was uploaded on 09/23/2009 for the course AEM 4480 taught by Professor Perosio, d during the Spring '09 term at Cornell University (Engineering School).

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homework_3_grading_guide - AEM 4480 Prof Perosio Spring `09...

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