homework__2_store_positioning

homework__2_store_positioning - AEM 448 Food Merchandising...

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AEM 448 Food Merchandising Spring ‘09 Prof. Perosio Homework # 2: Positioning Your Store Due: February 19, 2009 in class Just as manufacturers spend countless hours and dollars creating an image for their products in the marketplace, retailers must do the same. The objective of this homework if for you to develop a brand identity for your store. PART I: Brand Footprint (40 points) 1) Develop and explain your store footprint. Be sure to include a paragraph or two indicating WHY you have decided upon your particular set of core values, personality and essence. Include at least three descriptors for your core values and personality. A simple sentence is adequate for your “essence.” This section should be 1-2 pages. 2) Create a positioning statement for your store. Remember, positioning is placing a product in a competitive frame of reference and selecting a benefit it intends to own in the mind of a well-understood core target consumer. The elements of a positioning statement include: core target,
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homework__2_store_positioning - AEM 448 Food Merchandising...

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