The_Influence_Assignment - There will be three parts of the...

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The Influence Assignment The Influence Assignment is based on Childini’s book, Influence. In it he focuses on six influence strategies that are commonly used: Liking, Reciprocity, Scarcity, Authority, Commitment, and Social Proof. You will be asked to focus on three of these depending on your last name. (Last names A-L): Liking, Reciprocity, and Scarcity Book: Cialdini: Chapters 2, 5, and 7 (Last names M-Z):: Authority, Commitment, and Social Proof Book: Cialdini: Chapters 6, 3, and 4 The assignment will involve you finding an example of a persuasion attempt that used at least two different types of persuasion to which you’ve been assigned. It can be an ad, a telemarketing message, a scam artist, a brochure, an incident at Burger King or in a bar. It can either be one you think is successful, disastrous, or humorous.
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Unformatted text preview: There will be three parts of the assignment: 1) attach a brief description of what happened or of the ad (or a CD if it is a video), 2) briefly note which two of the assigned influence tactics was used and why you think it was either effective or ineffective, 3) describe how any of the other four tactics could have been used to make things more effective. Dr. Payne will be taking my place in class on Monday, and he will be asking 18 people to give brief descriptions of what they found. There will be no class on Wednesday.----A personal bias, I have seen lots and lots of ads torn out of magazines. The assignments that are most likely to keep me awake when I’m grading them are the ones that involve persuasion attempts that are more unusual, or disastrous, or humorous....
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This note was uploaded on 09/23/2009 for the course AEM 3440 taught by Professor Wansink,b. during the Fall '07 term at Cornell.

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