Unformatted text preview: There will be three parts of the assignment: 1) attach a brief description of what happened or of the ad (or a CD if it is a video), 2) briefly note which two of the assigned influence tactics was used and why you think it was either effective or ineffective, 3) describe how any of the other four tactics could have been used to make things more effective. Dr. Payne will be taking my place in class on Monday, and he will be asking 18 people to give brief descriptions of what they found. There will be no class on Wednesday.----A personal bias, I have seen lots and lots of ads torn out of magazines. The assignments that are most likely to keep me awake when I’m grading them are the ones that involve persuasion attempts that are more unusual, or disastrous, or humorous....
View Full Document
This note was uploaded on 09/23/2009 for the course AEM 3440 taught by Professor Wansink,b. during the Fall '07 term at Cornell.
- Fall '07