BUS 101 WEEK 8 ASSIGN Here are six ways that social media can really benefit your business: () 1. Increasing brand recognition Every opportunity you must increase your brand’s visibility is invaluable. Social media is simply another way to get your voice heard by a wider audience. It is an effective platform to reach and engage new or prospective customers, whilst continuing a dialogue with and becoming more familiar to your existing customer base and other stakeholders. 2. Improving your converting potential Every time you engage customers with valuable and relevant content on social media, it is an opportunity to move them through the customer journey. Building an effective social media presence helps you to reach out and create positive interactions, with each interaction building on the last. Even if your click-through rates are low, social media simply increases the number of opportunities your business must reach out and target new customers.
- Spring '20