quiz 10 2 - nor does it have any revenue. Which is true? a....

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7. Bootstrapping is best suited to businesses with a. Little or no profit margin, to encourage the entrepreneur to work hard b. Very poor prospects for growth c. Very profitable products with high margins, as these cash flows can be plowed back into the business to fund relatively rapid growth d. A requirement for lots of advertising and marketing spending 8. A market is a. a group of consumers who have purchasing power and unsatisfied needs b. a way of gaining consumer data c. a segment of the economy d. a group of known purchasers 9. A product that has high competitive intensity and low perceived value is a. a commodity product b. a discount item c. a mass-market good d. part of a Fenestrian economy 10. Richard has just started a company. The company does not have any investors yet,
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Unformatted text preview: nor does it have any revenue. Which is true? a. The company has a stock price, but no earnings. b. The company has earnings, but no stock price. c. The company does not have earnings, and does not have a stock price. d. The company has both a stock price and an earnings figure, so the P/E ratio can be found. 11. Which of the following is not one of the four elements that constitute a firms marketing mix? A. price B. promotion C. distribution D. prospects E. product 12. In __________, the list price of an item is determined by adding a markup percentage to a products cost. A. value-based pricing B. compliance-based pricing C. competitive-based pricing D. economic-based pricing E. cost-based pricing...
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quiz 10 2 - nor does it have any revenue. Which is true? a....

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