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Unformatted text preview: nor does it have any revenue. Which is true? a. The company has a stock price, but no earnings. b. The company has earnings, but no stock price. c. The company does not have earnings, and does not have a stock price. d. The company has both a stock price and an earnings figure, so the P/E ratio can be found. 11. Which of the following is not one of the four elements that constitute a firms marketing mix? A. price B. promotion C. distribution D. prospects E. product 12. In __________, the list price of an item is determined by adding a markup percentage to a products cost. A. value-based pricing B. compliance-based pricing C. competitive-based pricing D. economic-based pricing E. cost-based pricing...
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- Spring '08