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Unformatted text preview: C. As high as the customer is willing to pay D. It is best to price 10% to 30% lower than the competition 16 The practice of not publishing a single fixed price, but rather pricing each sale at an amount equal to the each specific customers willingness to pay is called A. Bilateral Switching B. Dynamic Pricing C. Cost-Plus Pricing D. the Grentham pricing model 17 David Yates owns an video game company. Although Davids game designers and programmers are very good, it takes 2-3 years to develop a good game. This example illustrates the need for funding or financing referred to as: A. personnel costs B. marketing costs C. costs associated with building a brand D. lengthy product development cycles E. cash flow challenges...
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- Spring '08