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group project.docx - MGT 420-0501 Lisa Duryee 01/26/2020...

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MGT 420-0501Lisa Duryee01/26/2020Contemporary Business Leader Jeff BezoOur leader of choice is Jeff Bezos. Jeff is an American entrepreneur who is the founderand CEO of AMAZON. He is also the owner of the Washington Post. These business ventureshave made him one of the richest men in the world. Amazon is an e-commerce company thatsells products online. Therefore, his industry is e-commerce. Jeff has been at the helm ofAmazon since the year 1997 when the company went public. Therefore, for the last 23 years, Jeffhas been leading the company. In this period, Jeff has overseen the growth of Amazon from agarage set to be one of the leading e-commerce companies in the world. Initially, the companydid not receive any press promotion and within 30 days of opening, it sold books in the UnitedStates and in other foreign countries.Jeff was a pioneer in a rather undiscovered industry, he believed that one day the internetwould be at the center stage of what drives human activities. His power of invention and vision iswhat drove us to choose him as our leader of choice. In 1997, when the company went public,many analysts questioned whether the company would hold its grip on the e-commerce marketwhen other seasoned retailers launched their online stores. Two years later the company wasoutpacing its competitors and was proving his doubters wrong. He had a vision for the companyand continued to diversify what the company offered. Today, the company sells anything to anypart of the world. This is a remarkable journey that Jeff has taken (Bezos, 2016).There are a lot of theories that describe what kind of leadership style Bezos uses. But the mostnotable one is transformational leadership.Transformational leaders transform their followers
through their inspirational nature and charismatic characteristic. The rules of these leaders arevery flexible and guided by the norms of the group. By having these attributes, the followers ofthe leaders can identify with the leader and his purpose. In his journey of leading Amazon, Jeffhas taken various stands that are extremely new (Hoch et.al, 2018). He is a person who is a risk-taker which can be seen from his early days while leading Amazon. He ventured in an industrythat was new to many and believed that he would make it. Through his transformationalleadership, he was able to transfer his vision to his subordinates who believed in him and successwas realized.There are various power traits that Jeff possesses and all those he has used to expand thevision of the company. One of the powers is the legitimate power. Being the CEO of thecompany, he can command the people under him to areas that they would consider too risky for

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Term
Spring
Professor
Cuttermole
Tags
Jeff Bezos, Collaborative Learning Com

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