Final Project - 1 Kellogg's Financial Analysis Dr Gunderson...

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1 Kellogg’s Financial Analysis Dr. Gunderson AEB3144- Agribusiness Finance July 9, 2009 Team Members: Scott Sandoval, Glen Gold, Kurt Johnson, Kayla Childers
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2 Table of Contents Kellogg’s Analysis TABLE OF CONTENTS Glen Page # Company Overview………………………………… ………………………… Executive Summary……………… ………………………………. Section I (past decade) Scott Sales (Figure 1)…………………………………………………………………………. Growth in Sales (over the previous year) (Figure 2)……………………………… Earnings Per Share (Figure 3)……………………………………………………… Growth in EPS (over the previous year) (Figure 4)…………………………………… Turnover Ratios (Figures 5-7)………………………………………………………… Asset Management (Figure 11)………… Kayla ……………………………………. The DuPont Identity……………………… Kayla ……………………………………… Section II Kurt Liquidity (Figure 8)…………………………………………………… Solvency (Figure 9)……………………………………………………………… Profitability (Figure 10)…………………………………………………… Repayment Capacity……………………………………………. . Section III – Industry Glen Section IV - Risks Kayla ←Systematic Risk……………………………………………………………………… ←The Cost of Capital……………………………………………………………………. . Cost of Equity……………………………………………………………………… Cost of Debt……………………………………………………………………… Weighted Average Cost of Capital………………………………………………
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3 Section V – Improvement of Shareholder Value Scott Prospects for Growth……………………………………………………………… Suggestions for Improvement of Shareholder Value…………………………………… ←Recommendations to Potential Investors…………………………………………………… Section VI - Works Cited ...……… Glen ……………………………………………………………
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4 Company Overview Fix outline format and add more i. The cereal products manufactured in the United States are categorized into the following segments: . Ready-to-eat Cereals (45%) ii. This segment comprises the largest portion of the market and includes cold cer- eals, which are mostly corn or wheat based. These are traditional cereals that are combined with milk for consumption. This segment's total share of the mar- ket has been decreasing in recent years as a result of new product introductions and changing consumer patterns. However, it remains a highly lucrative seg-
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Final Project - 1 Kellogg's Financial Analysis Dr Gunderson...

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