L1 - The Role of Selling

L1 - The Role of Selling - L1: THE ROLE OF SELLING Today's...

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L1: THE ROLE OF SELLING
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Today’s Agenda 1 Any more Pictures? n Any more information sheets? n Selling yourself assignment n L1: The Role of Selling n Sales Project Handout n Sales story (Selling Power) n Quiz on Thursday… L1 The Role of Selling 2
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L1 The Role of Selling Unit Objectives 1 To understand the role of selling n Raving fan concept n Marketing and sales n n To understand the life of a salesperson n How their time is spent n The diverse roles they perform n To identify key sales attributes and ingredients for success 3
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L1 The Role of Selling THE ROLE OF SELLING 1 Do people just buy products ? n Purchases are made to: n needs n problems n Why are salespeople important to the purchasing process? n Dr. Wysocki’s F-150 Story Over-promised and Under-delivered? n Tuffy Auto and Furniture Country Raving Fan? Satisfy Solve F 150 4
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L1 The Role of Selling THE ROLE OF SELLING (cont’d) 1 The “Raving Fan Concept” n Beyond the . n
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L1 - The Role of Selling - L1: THE ROLE OF SELLING Today's...

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