Lecture 11_14 - Public Opinion Measurement: Non-Sampling...

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Public Opinion Public Opinion Measurement: Non-Sampling Errors Measurement of Political Knowledge Levels of Political Knowledge
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Pi Sigma Alpha Events 2008 Presidential Election Panel Discussion Wednesday, November 14 th 7:00 p.m. UNIV 317 (Free sweets!) Democratic Debate Party Thursday, November 15 th 8:00 BRNG 1268 (Free food!)
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Measuring Public Opinion, III How can we make accurate statements about U.S. citizens based on ~1000 survey respondents? Random sample from population Margin of error Confidence levels Probability v. non-probability sample
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Non-Sampling Errors, I Non-attitudes Some people say that the 1995 Public Affairs Act should be repealed. Do you agree or disagree with this idea?
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Non-Sampling Errors, II Question Wording Would you say that traffic contributes more or less to air pollution than industry?
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Non-Sampling Errors, III Response choices Approval of Clinton '92 CBS Gallup Favorable 36 63 Unfavorable 24 25 Undecided 31 Don't Know 9 12
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Non-Sampling Errors, IV Question order Interviewer effects Social desirability Lying
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This note was uploaded on 09/23/2009 for the course POL 101 taught by Professor Staff during the Spring '08 term at Purdue University-West Lafayette.

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Lecture 11_14 - Public Opinion Measurement: Non-Sampling...

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