Marketing Day 1 - Marketing Day 1 14:05 Everything on...

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Marketing Day 1 14:05 Everything on Blackboard; no handouts Syllabus on blackboard Grading o 4 exams(take best 3) every Thursday night(90% of grade) multiple choice and short essay o viewpoints(at least 6 times) 5% opinions during class o Marketing IQ exercises 5% o Optional Projects Schedule o Marketing IQ always due Friday o Exams always Thursday nights o Guest speakers(4 or 5) o Final Exam Friday December 11 o Classes canceled before and after fall break Periodicals o Wall Street Journal Marketing Trying to get pay more for something than what its worth Negative connotation o Buy something that you probably don’t need o Say it’s a scam Proposition o Starts with consumers(never stop changing)
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Spending their leisure time doing different things o Starts with economics but beyond it Marketers produce long list of exceptions Example: Disneyworld
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This note was uploaded on 09/23/2009 for the course MARKETING 2400 taught by Professor Mclaughlin during the Fall '08 term at Cornell University (Engineering School).

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Marketing Day 1 - Marketing Day 1 14:05 Everything on...

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