Marketing Day 3 - Marketing Day 3 14:03 Customer...

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Marketing Day 3 14:03 Customer Satisfaction Straightforward Happy customers makes your business profitable Satisfy your employees before satisfying customers Why customer satisfaction? Satisfaction leads to loyal customers o Repeat purchases Greater sales Greater profits Maybe… Enormous difference b/w rated 2-3 satisfaction to a 5 satisfaction o 2-3= terrorists tell others how bad the business is o 5= apostles speak praise about the business marketing mix product price promotion place o manager has control over these details o vary the details depending on the execution of the product Marketing Practice Viewpoint Sounds like the “marketing concept” is the Holy Grail, anyone who does not  subscribe must live in the Dark Ages…what is wrong with this idea? o
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This note was uploaded on 09/23/2009 for the course MARKETING 2400 taught by Professor Mclaughlin during the Fall '08 term at Cornell.

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Marketing Day 3 - Marketing Day 3 14:03 Customer...

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