Marketing Day 6 - Marketing Day 6 14:15 Agenda Ethics in...

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Marketing Day 6 14:15 Agenda Ethics in Marketing Consumer behavior (chapter 5) Food Lion Case Study Selling expired fish and pork to customers o Afterward value of Food Lion stock dropped 1.3 Billion in one week after  Primetime broadcast o Sales declined 10% o Closed 100 stores Assembled a crisis team after the broadcast Gave store tours to media, Congressman “nothing to hide” put windows in the meat cutting room did not put on a PR spin Root problems o Pressure for profits Publicly held company Return investment for their investors No profits, investors leave legal responsibility to investors to produce profit o ethics first glance: Food Lion senior management employees followed unethical direction o has an obligation to say this isn’t right
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ABC Hidden cameras Posed as applicants o Lied about identity
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This note was uploaded on 09/23/2009 for the course MARKETING 2400 taught by Professor Mclaughlin during the Fall '08 term at Cornell University (Engineering School).

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Marketing Day 6 - Marketing Day 6 14:15 Agenda Ethics in...

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