Marketing Day 8 - Marketing Day 8 14:12 Agenda Consumer...

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Marketing Day 8 14:12 Agenda Consumer behavior o Buying decision process o Influences Post purchase behavior Likely to continue to think if you made the right decision Interested in having you be a loyal customer and a repeat buyer Cognitive dissidence  o Once you acquire a high involvement product (ex: car) you contain to  worry if you made the right decision (ex: Ford will continue contact with  you and extend warranties to make you feel comfortable Influences on the consumer buying decision process Psychological o Motives, needs….Maslow’s Hierarchy We all behave the same psychologically  Physiological needs(ex: food and water) Safety needs(financial security) Social needs(friendship, love) Personal(status) Self actualization Attempting to take their life to the next spiritual level o Attitude Subliminal messages used by marketers Extremely important Values Beliefs 
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