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Unformatted text preview: Marketing Day 8 14:12 Agenda Consumer behavior o Buying decision process o Influences Post purchase behavior Likely to continue to think if you made the right decision Interested in having you be a loyal customer and a repeat buyer Cognitive dissidence o Once you acquire a high involvement product (ex: car) you contain to worry if you made the right decision (ex: Ford will continue contact with you and extend warranties to make you feel comfortable Influences on the consumer buying decision process Psychological o Motives, needs.Maslows Hierarchy We all behave the same psychologically Physiological needs(ex: food and water) Safety needs(financial security) Social needs(friendship, love) Personal(status) Self actualization Attempting to take their life to the next spiritual level o Attitude Subliminal messages used by marketers Extremely important Values Beliefs...
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This note was uploaded on 09/23/2009 for the course MARKETING 2400 taught by Professor Mclaughlin during the Fall '08 term at Cornell University (Engineering School).
- Fall '08