Marketing Day 10 - Marketing Day 10 14:05 Agenda Market...

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Marketing Day 10 14:05 Agenda Market Research Five steps in market research approach Step 3 Collect relevant information by specifying Secondary data(use first) o Good news Cheap Quick  o Bad news Quickly obsolete Collected for different purpose Not specific to your problem Less true with today’s digital reporting Primary data o Observation method Tells what, not why Personal or mechanical observation Actually observe the consumer using the product Ex: people eating ice cream and the situations and moments  they enjoy it Ex: The Tesco Way o 84.9 billion in sales o largest food retailer in the UK one of the Asian leaders
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o 5 different types of stores o experts in market research, collecting data for 10 years best loyalty card in world o growth slowing not in US o
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This note was uploaded on 09/23/2009 for the course MARKETING 2400 taught by Professor Mclaughlin during the Fall '08 term at Cornell University (Engineering School).

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Marketing Day 10 - Marketing Day 10 14:05 Agenda Market...

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