Case 2.docx - GBA 490 Sydney Bourg Case 2 Airbnb 1 The customer value proposition for Airbnb would be something like provide hosts the opportunity to

Case 2.docx - GBA 490 Sydney Bourg Case 2 Airbnb 1 The...

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GBA 490 Sydney Bourg Case 2: Airbnb 1. The customer value proposition for Airbnb would be something like: provide hosts the opportunity to rent out a room/rooms in their home for any period of time, and provide rooms for renters to rent for a period of time, facilitated through the Airbnb mobile site. Large hotels have a different value proposition, as they provide rooms, cleaning services, and amenities for a period of time for travelers. A bed and breakfast focuses more on the rural side of lodging accommodations, so their value proposition would be to provide a home-like atmosphere where the renter can be close to the home-owner and community. All three provide lodging anywhere from a weekend to months to people traveling for vacation or business. The difference between these value propositions is that with large hotels, they are focused on travelers and providing amenities for these travelers. Bed and breakfasts focus more on the rural and community aspect of lodging, and Airbnb is for convenience for the host and renter.
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