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Running head: SOUTHWEST AIRLINES SITUATION ANALYSIS SUMMARY1Lamont LaneBUS-48512/7/2019Instructor: Jason Thomas
SOUTHWEST AIRLINES SITUATION ANALYSIS SUMMARY2Southwest Airlines Situation Analysis SummarySouthwest airlines' vision is to be the best airline in the market share globally. Southwest airlines' vision is to be the best airline in the market share globally and to offer the best services in the airlines industry. It has heavily invested in its critical success factors in advertising, marketpenetration, and employee dedication to gain a bigger market share by offering high-quality products and services that are price-competitive. The firm also operates low-cost air travel although it faces various challenges including threats of terrorism that affect its profitability. For example, ta policies, increased competition, terrorism and disease outbreaks have resulted in a slowed progress of the firm. Further, Porter’s five forces of competition play significant roles in

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