BUSLYTC Final Case Study.docx - Presented to the Decision...

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Presented to the Decision Science and Innovation Department De La Salle University - Manila 1st Term, A.Y. 2018-2019 In partial fulfillment of the course In BUSLYTC K34 PLANNING AN ADVERTISING COMPANY GROUP 3 Submitted by: Esguerra, Mark Ngo, Melvin Ramirez, Crisha Mae Suarez, Abigail Sy. Justeen Kaye Submitted to: Professor John Lim December 6, 2018 Background:
The Flamingo Grill is an upscale restaurant located in St. Petersburg, Florida. To help plan an advertising campaign for the coming season, Flamingo’s management team hired the advertising firm of Haskell & Johnson (HJ). The management team requested HJ’s recommendation concerning how the advertising budget should be distributed across television, radio, and newspaper advertisements. The budget has been set at $279,000. Datas: First 10 Ads Advertising Media Exposure Rating New Customers Cost ($) TV 90 4000 10,000 Radio 25 2000 3,000 News 10 1000 1,000 After Additional 10 Ads Advertising Media Exposure Rating New Customers Cost ($) TV 55 1500 10,000 Radio 20 1200 3,000 News 5 800 1,000 Objective:

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