SOC 415 Week 4a Williams chs 3to4

SOC 415 Week 4a Williams chs 3to4 - Inequality on the...

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    Inequality on the Shopping  Floor SOC 415 28 January 2008
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    Overview An approach to Reaction Paper #1 How to integrate your own observations with the literature Weighing background against insightful observations Two propositions in the economic sociology of  consumption Socially constructed and constructing sites of consumption Socially oriented behaviors Clarifying “matrix of domination” and  “intersectionality” Discussion of excerpts from Williams and alternative  explanations
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    Sample: Opening to  Paragraph #1 This paper describes how I became acquainted with [store  name] and what types of social interactions I had with the  store’s personnel  in order to  illustrate how…[PICK A THEME] “race and gender segregation of jobs perpetuates stereotypes that  shape the meaning and consequences of routinized shopping  encounters” (Williams 2006: 94).  In other words…  [OR] The social organization of retailing relies upon and bolster  prejudices and stereotypes.  In other words, yada-yada [OR] What Patricia Hill-Collins terms the “matrix of domination” operates  on the shopping floor.  The matrix of domination refers to yada- yada [OR] [SOMETHING ELSE RELATED TO THE READINGS]
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    Sample: Closing of 1st  Paragraph I am basing my observations on encounters I  have had at the [STORE NAME] which is  [STORE’S CHARACTERSTICS]. Why you usually go to the store (essential;  splurge; seasonal celebration or preparation) Transition from this paragraph to the next on how  your social networks/ social ties influenced (or not)  how you found the store
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    Sample: Second  Paragraph Most of the readings talking about how networks  influence where you purchase comes from lecture  notes and from Cook, Leach and Zelizer   Weave at least one of these authors into your discussion of 
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SOC 415 Week 4a Williams chs 3to4 - Inequality on the...

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