MR Live Project.pptx - EMERGING TRENDS IN BRAND AWARENESS AND BRAND PERCEPTION OF BIOTIC SHAMPOO INTRODUCTION PERSONAL CARE BRAND BIOTIQUE PRODUCT

MR Live Project.pptx - EMERGING TRENDS IN BRAND AWARENESS...

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EMERGING TRENDS IN BRAND AWARENESS AND BRAND PERCEPTION OF BIOTIC SHAMPOO
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INTRODUCTION PERSONAL CARE BRAND: BIOTIQUE PRODUCT: SHAMPOO AND CONDITIONER TARGET MARKET: SBS, PIMPRI CHINCHWAD,PUNE TARGET SEGMENT: ALL THE FEMALES IN SBS AGE GROUP: 20 TO 30 YEARS
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OBJECTIVES PRIMARY OBJECTIVES TO AUDIT THE MEASUREMENT OF BRAND AWARENESS AND BRAND PERCEPTION OF BIOTIQUE SHAMPOO SECONDARY OBJECTIVES THE FOLLOWING ARE CONSIDERED TO BE THE SECONDARY OBJECTIVES OF THIS RESEARCH ONLY o TO MEASURE/DETERMINE THE BRAND IMAGE, PERCEPTION, ATTITUDE AND BEHAVIOUR OF THE TARGET AUDIENCE W.R.T. BIOTIC o TO INTERPRET THE RESULTS OF THE MEASUREMENT BASED ON STATISTICAL ANALYSIS
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QUESTIONNAIRE 1. NAME: 2. AGE: 3. WHAT IS THE IMPORTANCE OF PERSONAL CARE TO YOU?
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  • Summer '20
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