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SOC+415+Week+5b+Zelizer+2005[1] - The Zelizer View An...

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    The Zelizer View: An Introduction SOC 415 6 February 2008
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    Three Approaches to  Consumption 1. Think like an economists (extension model) Maximize benefits; minimize costs (rational calculation) Psychic benefit of consumption as an important variable 2. Think like an economist who has been also been  trained in sociology (context models) In some types of situations, neighborhoods, or countries,  different histories and informal rules mediate how benefits  calculated and what types of costs faced 3. Think like a sociologist using sociological concepts  to examine markets Markets are a branch of society, just like families and  social institutions; markets rich in intra- and inter-group  interactions
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    Three Frameworks 1. Hostile-Worlds Money and relationships are like oil and water 2. Nothing-but Nothing but the economy
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