2019/08/281VIDEO SESSIONS CHAPTER 5 & CHAPTER 6InformationIdeasTest feasibilityFeasible small business plan Not feasible ideaIDEA STAGE
2019/08/282Test viabilityViable small business plan Not viable business planBusiness planPLANNING STAGEImplementationIMPLEMENTATION STAGE
2019/08/283Test viabilityViable small business plan Not viable business planBusiness planPLANNING STAGE
2019/08/284IntroductionCharacterGuidelinesStructureWhat is a business plan?PurposePrinciplesUsersBenefits
2019/08/285A detailed plan of action that sets out the nature and strategy of an enterprise.The purpose of drawing up a business plan is:To obtain financingTo address all business activitiesTo serve as a communication instrument that will:○Sell your management ability○Sell your business idea to everyone
2019/08/286PRINCIPLESFlexible planning documentBlueprint of businessDeveloped by an entrepreneurUSERSCommercial banksFinancing entitiesPotential investorsSuppliersEmployeesManagementStakeholders
2019/08/287Identifies problems early thus the entrepreneur can make:Wise decisionsFewer mistakesTakes all important factors into account.Take decisions for future.Opportunity to test ideas.IntroductionCharacterGuidelinesStructure
2019/08/289Golden rules:Based on facts and figuresShort, logical description of the enterpriseProper headingsCapture reader’s interestIntroductionCharacterGuidelinesStructure
2019/08/2810Main entries:1)Cover page2)Table of content3)Executive summary4)Business description5)Marketing plan6)Location7)Management8)Financial plan9)ConclusionName of enterpriseAddress of the enterprise Name and contact details of the entrepreneurDate when business plan was compiled
2019/08/2811Indicates where the different topics can be foundList of topics discussed with relevant page numbers Compiled after business plan have been writtenPurpose: Facilitates easy referenceWritten after the business plan has been completedInserted before the description of your enterpriseShort summary of the highlightsof the business plan
2019/08/2812Name and location of enterpriseName of entrepreneurProducts offered and target marketExpected sales figuresNumber of staff members Capital requiredOwn and loan capital Security offered and expected profit What the business is about Information on the production branch and the branch of industry Goals & objectives of enterpriseUniqueness of products/services Who and where the suppliers are
2019/08/2813Market researchTarget market Market sizeCompetitionPotential market shareMarketing strategy Advertising and promotionsPricingWhere the business is located Establishment factors Advantages of location Proximity of suppliers and customersZoningAvailability of skilled labourTransport issues
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