Global Villages

Global Villages - GEOGRAPHY OF GLOBAL VILLAGE Preliminaries

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GEOGRAPHY OF GLOBAL VILLAGE Preliminaries
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Globalization—What is it? It seems nobody had heard of the term globalization until recently, and then everyone is using it!
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The term was coined in 1983 by Theodore Levitt writing in Harvard Business Review to suggest that MNC’s were tending to market identical products around the world.
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Critics have pointed out that it hasn’t happened, at least not yet Example-McDonald serves congee or rice porridge, in China, but not in Colorado
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Globalization is not happening the way Levitt visualized it, but it is happening in other, and perhaps in significant ways
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Around the world, people are increasingly entertained by the same films, music, sporting events, and television programs.
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Around the world, students-most avid consumers of that entertainment- are wearing jeans, or wishing they did.
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Parents, are also part of globalization—Ten most trusted brands in India in 2003 Colgate Dettol Pond’s Lux Pepsodent Tata Salt Britannia Rin Surf Close-up
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Except Tata salt, everyone of them was the protected property of either an American or British company.
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Globalization isn’t just a matter of international tastes and brands either.
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Around the world, people are increasingly competing to provide goods and services in a single, global market place.
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Jobs that one day seemed permanent are gone the next, shipped overseas.
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This is happening in the United States, Mexico, Germany, Korea…. .and so on.
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People themselves are moving to find work in foreign countries.
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It happens at the top of the labor scale and at the bottom.
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Additional examples—geography —the colonial legacy visible in the cultural landscape
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Khartoum—the city streets are laid out in the form of union jacks.
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Global Villages - GEOGRAPHY OF GLOBAL VILLAGE Preliminaries

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