cases.docx - Section A Choose a suitable retail business you want to start in Uzbekistan and answer ALL of the following Section B Read the cases and

cases.docx - Section A Choose a suitable retail business...

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Section A. Choose a suitable retail business you want to start in Uzbekistan and answer ALL of the following. Section B: Read the cases and answer ALL the follow-up questions. CASE 1: One thing is for sure: experiential retail is the future. For years we have heard stories of the apparent decline of the high street and the subsequent rise of the Internet, as if this was a trajectory impossible to reverse. But as the desire for experiences has risen (for example millennials said 52% of their holiday spending would go on experience-related purchases compared to 39% of older customers) this trend could be about to reverse. As consumers choose to invest in experiences rather than products, retailers need to respond to meet the needs of their customers. Customers don’t want to just walk into your shop, buy your product and leave because they could do this in the comfort of their own home. But by creating a more immersive retail experience, retailers can drive people towards their stores and ensure they leave not just with your products but also memories. Retailtainment is predicted to dominate the industry, the fusion of retail and entertainment, an effort on the part of retailers to provide customers with fun, unique experiences that elevate shopping above anything it’s previously been. Traditional marketing strategies were once successful through analytical, quantitative methods focused on functional features and benefits. But with our ever changing environment and the retail industry entering
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