Unit -store_design_layout_visual_merchandising.pptx - Store Layout Design Visual Merchandising \u2022Store layout Design and Visual Merchandising is an

Unit -store_design_layout_visual_merchandising.pptx - Store...

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Store Layout, Design & Visual Merchandising
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Store layout, Design, and Visual Merchandising is an integral part of retail. A positive shopping trip depends on what your eyes see just as much as other aspects contribute to the buying experience. Retailers spend a lot of time researching what will capture and keep their customers attention. It all pays off for these big retailers.
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Objectives of the Store Environment Get customers into the store (store image) Serves a critical role in the store selection process Important criteria include cleanliness, labeled prices, accurate and pleasant checkout clerks, and well-stocked shelves The store itself makes the most significant and last impression Once they are inside the store, convert them into customers buying merchandise (space productivity) The more merchandise customers are exposed to that is presented in an orderly manner, the more they tend to buy Retailers focusing more attention on in-store marketing – marketing dollars spent in the store, in the form of store design, merchandise presentation, visual displays, and in- store promotions, should lead to greater sales and profits
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Objectives of Good Store Design Design should: be consistent with image and strategy positively influence consumer behavior consider costs versus value be flexible recognize the needs of the disabled – The Americans with Disabilities Act
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Importance of store design- Store design and layout tells what the store is all about. Like giving a personality to store. A very strong tool in the hands of a retailer for communicating and creating the image of the store in the minds of a Customer. It is the creation of store image which is a starting point in any marketing efforts. Store design important not only from retailer's perspective but also for consumer. Retailer looks at store design from view point of target audience ,their needs , buying habits, and merchandise which is going to sell. Consumer feels store design should be simple to move ,navigate, must be appealing to his sensory perceptions, create a sense of belongings, a sense of relationship-
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Types of Floor Space in Store Back Room – receiving area, stockroom Department stores (50%) Small specialty and convenience stores (10%) General merchandise stores (15-20%) Offices and Other Functional Space – employee break room, store offices, cash office, restrooms Aisles, Service Areas and Other Non-Selling Areas Moving shoppers through the store, dressing rooms, layaway areas, service desks, customer service facilities Merchandise Space Floor
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Store Layout (and Traffic Flow) Conflicting objectives: Ease of finding merchandise versus varied and interesting layout Giving customers adequate space to shop versus use expensive space productively
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Grid (Straight) Design Best used in retail environments in which
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  • Spring '14
  • Good Store Design

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