Dubai Mall: a multipurpose destination in Middle East Dubai is a shopper’s paradise. Growing at a tremendous rate, the city has quickly become a major destination – home to big business, over- the-top luxury and a booming tourism industry. But one of the city’s main attractions is its millions of square feet of malls, enough to satisfy even the most discerning consumers (Anniss, 2008). City has 50-plus malls and many of Dubai’s malls are complete entertainment destinations.The Mall of the Emirates, which opened in 2005, houses the second largest indoor ski slope in the world. The Ibn Battuta Mall is themed to mirror the countries and spans an area of 5.4 million sq. ft. (Ellis, 2005). Dubai Festival City facing onto Dubai Creek, the waterway that traverses the traditional city center, covers 1,600 acres and includes housing, hotels, offices and a golf course, plus a mix of mall and big box retailing, Ikea, Marks & Spencer, Next, Gap and Toys ‘‘R’’ Us are all there (Faithfull, 2005). Dubai’s increasing emphasis on leisure and tourism development is a major factor in shopping center development. The phenomenal growth in retail and tourism is a result of the government’s effort to secure its economic supremacy in the region. In a short time Dubai has become the shopping capital of the Middle East. A study by A.T. Kearney shows 38 per cent growth in the retail sector from 2001 to 2005 (Upadhyay, 2007). Opening of Dubai Mall in November 2008 is, setting a new benchmark in retail history. At 5.6 million square feet of retail space, the mall is considered the largest in the world, home 1,200 stores plus 160 food and beverage outlets. While Dubai, like the rest of the world’s economies, is experiencing a slowdown, the mall is poised to do brisk business in this major shopping and leisure destination (Upadhyay, 2008a). Jim Badour, CEO of Emaar Malls Group, the project developer, said: The enthusiastic turnout to the Dubai Mall on its opening day is a reiteration of the customer confidence and the strength of Dubai’s retail sector. This is an once-in-a-lifetime mall development that further establishes Dubai’s credentials as a thriving regional hub. He added: Dubai’s economy is shaped by the forces of strong domestic demand and economies of scale forces that have helped create ‘‘The Dubai Mall.’’ The sustained inﬂow of tourists and the diversifiedgrowth strategies will continueto energize the economy, and The Dubai Mall will play a key role in driving forward the retail sector (Upadhyay, 2008a). Yousif Al Ali, General Manager, said Dubai Mall has more than 165 international stores that have not previously been represented in the Middle East. To deliver a fresh retail experience, it was important for us to bring in names that are new to the region, he said. We developed partnerships with many leading international retailers to open for the first time here. The mall houses ten mini-malls within the massive structure. Bloomingdale’s and Galeries Lafayette will anchor the 440,000-square-foot Fashion Avenue, dedicated to high street brands.
- Spring '14
- The Land, Shopping mall, The Dubai Mall