Richard Branson&Virgin Group Case StudyBy : Mohammad Sultan Competitive Strategy and Innovation
Introduction: introduction •DIXIT, A. (2011) stated that “President Truman once said: “Give me a one-handed economist. All of my economic advisers say ‘On the one hand this, on the other hand that.’” Economists do indeed recognize that there are multiple forces at work in most situations, and it takes quite subtle analysis to understand their interaction and balance” .•Virgin is one of the famous brands across the globe. It was started in 1971 and now dominates sectors of : •camps, vineyards, restaurants, private members clubs, trains, and tour operating services. •Its financial services include credit cards, home loans, insurance, savings, superannuation, fundraising services, and small business funding.
•The company’s leisure businesses comprise balloon rides, corporate gifts, competition prizes and•events and photography/filming, advertising balloons, book publishing, employee rewards, gift cards, electric vehicle championships, wine production, and online wine retail. •Its health and wellness business includes health clubs, fitness clubs, NHS and social care services, health banks, and employee wellness services. •The company also engages in entertainment businesses, such as casinos, bingo, slots, and radio stations
•Virgin Group Ltd., through its subsidiaries, engages in the businesses of mobile telephony, travel, financial services, leisure, music, holidays, and health and wellness in the United Kingdom and internationally. •Its mobile telephony business includes IP-VPN, Wi-Fi, phones, phone plans, mobile broadband, TV phone, broadband services, and SIM cards.•The company’s travel business comprises airlines, leisure and travel Websites, travel booking services, travel information, flying clubs, commercial space line services, holiday services, hotel services, holiday cruise services, hotels, private islands, mountain retreats, game reserves, catamarans, lodges, tented promotions, benefits, rewards and incentives, corporate events and hospitality.
Summary of the case study (1)•The study started with introducing Branson's enthusiasm and describing his ambition as venture, and moved to narrate his decreasing role after •The appointment of co-CEOs in 2011 marked the beginning of a more conventional management structure and Branson’s transition to a more peripheral role
