Marketing plan final draft.docx - MARKETING PLAN 1...

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MARKETING PLAN 1 Marketing Plan Shikha Sharma (1810987) Amandeep Kaur Haans (1813146) Joginder Singh (1812984) Rabika Rabika (1811869) Tarik Malik (1814278) Mohammad Ibrahim (1810786) University Canada West Professor: Buarny Kunjappan MRKT 621 - Marketing Management 29 th August 2019
MARKETING PLAN 2 Table of Contents 1. Executive Summary 2. Description of the company 3. SWOT Analysis 4. Marketing Research 5. Product life cyle of Product 6. Marketing Mix 7. The balance sheet and ROMI analysis 8. The Survey Questions 9. Appendix- Exhibits 1 Exhibits 2 Exhibits 3
MARKETING PLAN 3 Executive Summary This report will guide you to the business entity of the new restaurant opening that is located in the robson street which mainly serves indian cusines. It will further discuss about the strategies that it would use to expand our business to cover other geographical constraints and attract customers of different needs by adapting according to their pocket through their wide range of price bracket, so it can thrive in todays competive market. This report also talks about the marketing mix by conducting the marketing research and evaluate the location, people preferences and other important factors that will benefical for our marketing plan to attract our consumers. However, the survey conducted for the location of the restaurant in downtown for better understanding the market. Moreover, Financial section of the report illustrates the targeted projections for the three consecutives years and will provide all the relevant information about how we forecast our budget for future profit for our business. Thus, we also include the exhibits in the very end of the report about our forecasting budget.
MARKETING PLAN 4 Company Description The United Kitchen of India is an Indian restaurant, which we are going to open at Robson’s Street, which is a heart of Downtown, Vancouver, British Columbia. This restaurant will open next year and serve different varieties of Indian cuisines to the Indian community as well as to different people of different culture. The United Kitchen of India believes in providing high-quality and hygienic food that will make it differentiate from the other restaurants in the downtown. We believe that this restaurant will gain popularity and will get full acceptance in the market because of its unique quality and taste. This Market plan outlines how the company will expand its business in context to geography coverage and how it will attract its potential customers by implementing its price strategies to gain more profit and establish a successful business in a competitive market. Strategic Focus and Plan This section includes the three significant aspects of corporate strategy, which significantly impact the marketing plan: The Mission The Vision Goals (Financial and Non-Financial Goals) The Mission: Our mission is to provide phenomenal taste at an unexceptional price in a pleasant, stylish atmosphere, and serve the best quality products, prepare it in a sparkling surrounding.

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