3:4 - for me or its killing her) infer the argument, dont...

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3/4/09 17:55 4 major catagories of candidate roles that press use 1. Role of front runner o person winning coverage of front runner is usually the most negative scrutiny equals negatively now that hes front runner now we are going to find all the skeletons in  his closet 2. Bandwagon candidate o candidate with momentum o best coverage Likely loser candidate o 2 types of coverage-both negative    Ethymeme- make an argument by inputs (Daisy Ad- little girl, nuclear bomb vote 
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Unformatted text preview: for me or its killing her) infer the argument, dont have to say the argument more likely to remember the claim being made, more likely to believe it Nutgraph a paragraph that is pretty high up in the story that you have to explain the background put the claim of the ad in the reporters voice (more persuasive then if the person whose ad is about said it) 17:55 17:55...
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This note was uploaded on 09/28/2009 for the course GEOL 002 taught by Professor Brown during the Spring '09 term at GWU.

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3:4 - for me or its killing her) infer the argument, dont...

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