KIBABII UNIVERSITY BCB 420: BUSINESS ETHICS GROUP 16 MEMBERS . NAME. REG NO. 1. PURITY NATIPA BCO/0146/16 2. JANET WAFULA BCO/0526/16 3. BEN ODHIAMBO BCO/0133/16 4. FREDRICK OTIENO BCO/0115/16 5. DOMNIC LANGA’AT BCO/0049/15 6. PARTRICK JUMA BCO/0515/16 7. MORARA WYCLIFFE BCO/0113/16 8. OWEN KARUIKI BCO/0162/16 9. BONIFACE GITHUKA BCO/0155/16 10. WAFULA BRIAN BCO/0339/14 11. RONEY ODERO BCO/0164/16
Discuss Social responsibility of business towards customers Introduction A business cannot work without customers. The survival and growth of businesses depends on consumer satisfaction, service and support. The commercial organization should win the confidence of the customers. Concept of social responsibility in business is concerned with the obligation that the businesses has in helping to promote the welfare of the society. Businesses has therefore been experiencing pressure from the society to be socially responsible. Social responsibility is the most current dimension of Corporate Social Responsibility in which corporations take active participation in social issues and community affairs. The target of responsibility is the stakeholders which includes the customers or the buying public. The perception of offering respect and satisfaction to customers is nothing new to businesses but being responsible to customers creates an impact on profitability. The consumers are more than essential to the business because without them, putting up a profit- generating firm is useless. Customers buy the products or services which they think can benefit them. It simply would not work if there is no support from the buying public. Corporate social responsibility is based on three dimensions which are economic, social and environmental responsibility. The target of responsibility is the stakeholders which include consumers. The perception of being responsible to consumers creates an impact on profitability. Social responsibility is related to the concept of ethics. Ethics is the discipline that deals with moral duties and obligations. Social responsibility implies corporate enterprises should follow business ethics and work for not only to maximize their profits or shareholders’ value but also to promote the interests of other stakeholders and the society as a whole Principles of social responsibility Social responsibility is a means of achieving sustainability through adopting key social responsibility principles to ensure long-term viability and success of organization or system. The International Organization for Standardization (ISO) published an international standard, ISO 26000, to help organizations assess and address their social responsibilities. The ISO 26000- 2010: Guidance on Social Responsibility defines social responsibility as: The responsibility of an organization for the impact of its decisions and activities on society and the environment through transparent and ethical behavior that: a) Contributes to sustainable development, including health and the welfare of the society.
- Spring '20
- Business Ethics, Corporate social responsibility