QuestC_printed - ◦ Concern for safety a high priority ◦...

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Click to edit Master subtitle style 9/30/09 Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us. ..learn from the
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9/30/09 Tour Development Goals Focus on significant experiences Preserve QST values Price tours reasonably
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9/30/09 Tour Strategy Objectives Provide low cost tours Use local transportation Provide educational experiences Have meaningful cultural exchanges Utilize local knowledge of geopolitical Aim Higher
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9/30/09 Focus Group Data Analyzed {B739D9C1-65D5-4A71-B2 7-49DE61 A478D} TRENDS {820B9A D-91C9-4B2 -81D0-E C 60A6A7ED} MAJOR FINDINGS {2 80634F-CEA4-4BA5-A716-0 6 0804D785} CONCLUSIONS
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9/30/09 Focus Group Analysis- Findings Major Findings by Age 18-35 - look for adventure 36-49 - seek culture experiences 50-75 - desire to be safe and comfortable 45-70 - travel more than other age groups combined
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9/30/09 Focus Group Analysis-Trends Trends for American Tourists
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Unformatted text preview: ◦ Concern for safety a high priority ◦ Middle East and Asian travel less popular ◦ European destinations more popular than Pacific Islands ◦ Trip destination correlated to trip length 9/30/09 Focus Group Analysis- General Conclusions ◦ Stress safety issues and concerns ◦ Target tours for 45-65 yr. olds ◦ Target economic travelers of all ages ◦ Expand adventure tour offerings 9/30/09 Mediterra A view of the beach along the north side of Mallorca near the village of Travel for 135 miles from Palma to La Puebla over 6 days 9/30/09 On-line Survey Results 9/30/09 Self Guided Family Cruise Extreme Mallorca Bike Tour Italian Alps Camping Mediterrane an Catamaran Tour Russian Arctic Tour Black Forest Tour Black Sea Cottage UK to Spain Ocean Voyage Climbing Mt. Elbus Amalfi Coast Walking Alicante Beach House Adriatic Sea Cruise...
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This note was uploaded on 09/30/2009 for the course CST n/a taught by Professor Jimenez during the Spring '09 term at Kaplan University.

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QuestC_printed - ◦ Concern for safety a high priority ◦...

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