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Unformatted text preview: e. Step 5- set the price 2. Step five set the price 3. Step 6- allow for adjustments a. Discounts i. Quantity, seasonal, trade - members of a distribtion chanels, cash ii. Allowances iii. Geography 1. For original. 4. Legal and regulatory aspects of pricing 374-376 a. Price fixing- you get with your competitors and you set the same high price. Also known as collusion. Do not play golf with your competitors b. Price discrimination you cannot discriminate on pricing. Gender, race, age, etc. i. Exceptions c. Deceptive pricing the common one be bait and switch- you advertise a very low price on a product but you have no intention on selling them product that turns out to be a high price. You bait them with a low price product, but sell high price product. i. Fid 14-9 5. Applying marketing knowledge a. Questions 3,4,5 DO THESE...
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This note was uploaded on 09/30/2009 for the course MKTG 2300 taught by Professor Moody during the Fall '08 term at Colorado.
- Fall '08