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Unformatted text preview: not exist before (actually do surveys and research). a. Do primary because this data does not exist or somebody has gotten this data but it is not current or not exactly what you want. b. Big corporations do this get to proprietary research- research no one else knows giving them a competitive edge. 2. Observing behavior 3. Questioning consumers people calling you on the phone for survey questions, dork with a clipboard asks you to take a survey, etc 4. Panels and experiments 5. Adv/disadv of primary data a. Disadvantage- time consuming b. Advantage- can give you a competitive advantage d. Develop findings e. Take marketing actions...
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- Fall '08