marketing - 1. Define marketing p.7 A. Discover the needs...

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1. Define marketing p.7 A. Discover the needs and wants of prospective customers B. Satisfy those needs and wants Why do we distinguish the difference between needs and wants o Need strategies and different than want strategies Toilet paper – everyone needs toilet paper (commodity product). Strategy- get your product out there, use price competition. Deals with distribution channels , usually just buy what is convenient for you. Iphone – want strategies. Strategy- make consumers believe they need your product, convince people, create the demand therefore the promotion is going to be different 2. For marketing to occur p.8 a. Two (buyer and seller) or more parties with unsatisfied needs/wants b. A desire and ability on their part to be satisfied c. A way for the parties to communicate d. Something to exchange 3. Marketing creates utilizes p.22 a. form b. place c. time d. possession 4. Satisfying consumers needs p.13-14 a. the four p’s i.product ii. place iii place iv promotion
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marketing - 1. Define marketing p.7 A. Discover the needs...

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