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Unformatted text preview: • Data is turned into information based ona user audit-o Define end users o Define user decisions o Define data needs • Internal o Finance o Accounting o Marketing o Customer service o Operations management • External o List brokers o Suppliers o Partners • Accounting o Record of sales o Records of payments o Records of expenditures o Forecasts budgets o Tracks business performance • Finance o Shares information o Tracks investment returns o Project future needs o Monitors use of funds • Human resources o Recruiting Prospects list o Training o Evaluation Performance data o Compensation Salesforce • Operations o Inventory management o Supply chain management RFID • Marketing o Crm system o Test data o Knowledge base- pepsi • Customer service o History o Priority customer identification...
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- Spring '07
- Marketing, promotion mix elements, Organize data Data, Salesforce Operations o Inventory management o Supply chain management RFID Marketing o Crm, direct Direct Marketing