7 - • Data is turned into information based ona user...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Business 4/7 Promotion The promotion mix o Integrated marketing communications- a unified effort o Coordingation of the promotion mix elements Advertising Direct response Publicity Personal selling Sales promotion o Media fragmentation due to- Cable Internet Craigslist DVR (17%) o Media allocation trends Less broadcast More direct Direct Marketing- 51% of total advertising expenditures (junk mail, coupons, etc) o A measurable response Order Lead generation Traffic o Opportunities to test/learn Promotion- push vs. pull Management information systems – transforms data into information that supports decision-making o Reporting o Simulation o Decision support systems – try to integrate the decision maker and the data base to support a decision ex. Inventory stock levels. To be effective, an MIS must be able to: o Collect data o Store data o Update data o Analyize data o Organize data
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: • Data is turned into information based ona user audit-o Define end users o Define user decisions o Define data needs • Internal o Finance o Accounting o Marketing o Customer service o Operations management • External o List brokers o Suppliers o Partners • Accounting o Record of sales o Records of payments o Records of expenditures o Forecasts budgets o Tracks business performance • Finance o Shares information o Tracks investment returns o Project future needs o Monitors use of funds • Human resources o Recruiting Prospects list o Training o Evaluation Performance data o Compensation Salesforce • Operations o Inventory management o Supply chain management RFID • Marketing o Crm system o Test data o Knowledge base- pepsi • Customer service o History o Priority customer identification...
View Full Document

  • Spring '07
  • LATIER,JEF
  • Marketing, promotion mix elements, Organize data Data, Salesforce Operations o Inventory management o Supply chain management  RFID Marketing o Crm, direct Direct Marketing

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern