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Unformatted text preview: o Wine bottles o Powdered drink containers o Beer bottles Distribution focused o RFID tags o UPC codes o Shelf compatibility o Transport design Product services o Bicycle tune-ups University bikes Bicycle village/Vail resorts o Auto repair loaners o Free shipping Product Lines and mixes; product differnentiation Product mix- all products Product lines- Related group o CU accounting, engineering o Harley-Davidson Bikes, clothes o Apple software, ipods, Macs, etc. Product Types- Convenience goods o Purchase frequently with minimal effort Shopping goods o Purchased less frequently with more effort/research Specialty goods o Product with unique characteristics Branding A brand is a name, term, design, symbol. .. Why invest in a brand? What value do brands have? The actions firms take to protect their brands provide real value to consumers....
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- Spring '07