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Unformatted text preview: o Wine bottles o Powdered drink containers o Beer bottles • Distribution – focused o RFID tags o UPC codes o Shelf compatibility o Transport design • Product – services o Bicycle tune-ups University bikes Bicycle village/Vail resorts o Auto repair loaners o Free shipping Product Lines and mixes; product differnentiation • Product mix- all products • Product lines- Related group o CU accounting, engineering… o Harley-Davidson Bikes, clothes o Apple software, ipod’s, Macs, etc. Product Types-• Convenience goods o Purchase frequently with minimal effort • Shopping goods o Purchased less frequently with more effort/research • Specialty goods o Product with unique characteristics Branding • A brand is a name, term, design, symbol. .. • Why invest in a brand? What value do brands have? • The actions firms take to protect their brands provide real value to consumers....
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- Spring '07
- Marketing, target market segmentation, Total Product Offer, Motor oil bottles, Transport design Product