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Unformatted text preview: targeted Product- customization Pricing- volume/repeat Placement- channel Promotion- media Identifying tagert markets- how to offer which product to which market Market segmentation does this Demographics Psychographics Geography Purchase history Lifetime value 80/20 rule you get 80 percent of your revenue from 20 percent of your customer base. Commercial/Residential Targets can be narrow or broad Broad-Coke/Pepsi McDonalds Narrow- Audi 50,000 mile service Boulder bolder 1-1- trying to focus on your individual needs from what you just purchased Amazon Many factors influence the products consumer buy: Family history Proximity Timing Risk allocation Differentiation Status Brand Economics...
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- Spring '07