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Unformatted text preview: targeted • Product- customization • Pricing- volume/repeat • Placement- channel • Promotion- media Identifying tagert markets- how to offer which product to which market Market segmentation does this • Demographics • Psychographics • Geography • Purchase history • Lifetime value – 80/20 rule – you get 80 percent of your revenue from 20 percent of your customer base. • Commercial/Residential Targets can be narrow or broad • Broad-Coke/Pepsi • McDonalds • Narrow- Audi 50,000 mile service • Boulder bolder 1-1- trying to focus on your individual needs from what you just purchased • Amazon Many factors influence the products consumer buy: • Family history • Proximity • Timing • Risk allocation • Differentiation • Status • Brand • Economics...
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- Spring '07
- Marketing, JP Morgan Chase, Marketing mix- product, Product Environmental Forces, stock investor risk, Competition Target Marketing