17 - targeted Product- customization Pricing- volume/repeat...

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Business 3/17 Probably on test---- Bear Stearns Fortune “most admired” securities firm o Trouble No market for its risky investments Value of securities of bonds is decreasing Facing possible bankruptcy and liquidation o Value of investment in BSC March 3 rd = $1,000,000 Today = $52,000 o “Saved” by Jp Morgan chase $2.00 shared offer yesterday backed by the fed o Lessons Diversify Common stock investor risk The Marketing Function- Definition of marketing- Is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The marketing mix- product, price, promotion, Product Environmental Forces Legal Political Development Status Social/cultural Technology Media infringement Competition Target Marketing- all components of the marketing mix are interrelated and can be
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Unformatted text preview: targeted Product- customization Pricing- volume/repeat Placement- channel Promotion- media Identifying tagert markets- how to offer which product to which market Market segmentation does this Demographics Psychographics Geography Purchase history Lifetime value 80/20 rule you get 80 percent of your revenue from 20 percent of your customer base. Commercial/Residential Targets can be narrow or broad Broad-Coke/Pepsi McDonalds Narrow- Audi 50,000 mile service Boulder bolder 1-1- trying to focus on your individual needs from what you just purchased Amazon Many factors influence the products consumer buy: Family history Proximity Timing Risk allocation Differentiation Status Brand Economics...
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17 - targeted Product- customization Pricing- volume/repeat...

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