midterm.99

# midterm.99 - Midterm 1. A marketing researcher studies the...

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Unformatted text preview: Midterm 1. A marketing researcher studies the perception of colors by diﬀerent nationalities. Subjects grade four colors for association with gender (0–strongly masculine; 100–strongly feminine). The researcher randomly selects one graduate school from each country and then randomly selects 50 e-mail addresses from each school to enlist study participants. (a) Do you see any weaknesses with this design? (b) Would the power to detect national diﬀerences be improved by increasing the number of students enlisted at each school? (c) How would you modify this study? 2. In an exercise study, 10 subjects are randomly assigned to two treatment sequences– (exercise (B), stretching (A)) and (stretching, exercise). A measure of muscle exhaustion is recorded at the end of each treatment component. Period 1 2 1 A=20 B=30 2 A=27 B=45 3 B=51 A=40 4 A=37 B=47 Subject 5 6 B=44 B=39 A=30 A=25 7 B=28 A=19 8 A=18 B=27 9 B=61 A=50 10 A=32 B=48 (a) Try testing for treatment eﬀect, period eﬀect, subject eﬀect and residual eﬀect. What do you observe? Why do you suppose this happens? Try testing the model using only treatment eﬀect, period eﬀect and subject eﬀect. What do you ﬁnd? Propose a model that would test which of the treatment sequences is most eﬀective in controlling muscle exhaustion; analyze the model and report your results. 3. A researcher wants to study the eﬀect of propeller type on gas consumption for powerboats; 4 propeller types (two apiece by two diﬀerent manufacturers) will be tested. Assume the standard deviation for gas consumption is 5 gallons/hour and the researcher wants to detect a diﬀerence of 1 gallon/hour in manufacturer averages. Four boats and drivers are available for the experiment so all propeller types can be tested in a single day. What type of experiment is this? How many days should we use to detect the speciﬁed diﬀerence? (α = .05) 1 ...
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## This note was uploaded on 10/01/2009 for the course STAT stat706 taught by Professor Johnm.grego during the Spring '08 term at South Carolina.

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