QUIZ_02_020608_sol

QUIZ_02_020608_sol - repurchase the basic item or...

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ISE310 Spring 2008 Session 7 02/06/08 Quiz 02 Name_______________________ Please do all your work on this paper. (Half a page or so) Select one of the six categories of demand uncertainties and describe how it affects a product such as a PDA both from the perspective of a consumer, such as yourself and from the perspective of a manufacturer, such as Palm. One demand uncertainty is technological change. In the case of the PDA, a customer would expect continuous additions of features, similar to the progression of cell phones and eventually result in a single product that serves as calendar, journal, telephone, e- mail, voicemail, camera. However, most customers would want it to be backward convertible and directly upgradeable from previous versions without having to
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Unformatted text preview: repurchase the basic item or reentering data. Other customers would want to have continuous support for older products. All this of course with only small increases in price and no interruption in availability. From the manufacturer perspective this means continuous intense research to make to features feasible, reduction to practice with special attention to cost, constantly surveying the market and the competition and looking for sources of manufacture. It will probably require the launch of new version every six months or so and a supply chain that can move product quickly to a wide variety of retail and on-line outlets, not the least of which is their own website....
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This note was uploaded on 10/01/2009 for the course ISE 310L taught by Professor Bottlik during the Spring '06 term at USC.

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