Testbankforadvertisingandpromotioncanadian6theditionbyguollaibsn1259272303-180505021508.pdf

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Test Bank for Advertising and Promotion Canadian 6th Edition by Guolla
IBSN 1259272303
Full download:
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edition-by-guolla-ibsn-1259272303/
Solutions Manual for Advertising and Promotion Canadian 6th Edition by
Guolla IBSN 1259272303
Full download:
-
canadian-6th-edition-by-guolla-ibsn-1259272303/
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1)
An advertising agency that is set up, owned, and operated by the advertiser is called a(n):
A)
client management firm
B)
in-house agency
C)
full-service agency
D)
centralized system
Answer: B
2)
A major reason for a client using a(n) is to reduce advertising and promotion costs.
D
3)
Companies who use a combination of in-house and outside agencies tend to use the external firms
mostly for:
B
4)
A major reason why some companies choose to use an in-house agency is to:
D
5)
Lack of sufficient internal expertise and personnel growing stale while working on the same product
might be reasons why a company might move away from:
A)
the use of full-service advertising agencies
B)
a brand marketing system
C)
an in-house agency
D)
the use of creative boutiques
Answer: C
6)
Joe Fresh moved its creativity in-house from an agency in order to:

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B
7)
Target's internal creative department handles the design of each of these elements EXCEPT:
B

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8)
Which of the following is assigned to Target's outside agencies?
B